|
Supported by |
Name of Organization |
Central Tea Cooperative Federation Limited (CTCF) Nepal |
Agriterra, Netherlands![]() |
Address |
Ilam Municipality 9, Sera Ilam |
|
Working Region / District: |
14 Districts of Nepal |
|
|
Year |
2021 |
|
|
Project Period |
1 January 2021 until 31 December 2021 |
|
|
Budget |
Euro 4,340.00 |
1. Background
Agriterra and CTCF have been cooperating on different fields since 2012. From its inception in 2010, CTCF has developed into an organization with 101 member coops (representing more than 6000 tea farmers) with a combined market share of 25% in the orthodox tea in Nepal. CTCF has become a strong and well known federation both internally as well as in the field of lobby and advocacy and service provision to its members. The cooperation between Agriterra and CTCF in 2021 was focused on business development, marketing and lobby. In the recent years many of the members of CTCF have established a tea processing factory. These members are increasingly demanding CTCF to assist them in their marketing activities to sell the tea they produce. Most of the tea produced is being sold to middleman where the farmers are paid low prices. An Agripool assignment was conducted in July 2018 to concretize the plan of establishing a Marketing Facilitation Desk (MFD) by CTCF to address the demands of their members. The tea experts facilitating the assignment found that the tea of Illam is of high quality and can be sold in international markets. The MFD will focus on linkage of members' tea with the national and international buyers by conduction different promotional activities and attracting buyers in buying cooperative tea.
2. Project Activities
- Develop stories of 10 primary cooperatives
- Marketing visit to 40 national stores
- Visit to 30 processing cooperatives
- Meeting with NTCDB Regional Office for Nepal Tea logo promotion (involving Agriterra)
- Social Media update of CTCF
- Online follow up with 50 international buyers
- Dispatch tea samples to 20 international buyers
- Quality and Hygiene training to 6 primary cooperatives
- Financial Record Keeping Training and follow up to TTCS
- Meeting with provincial Ministry of Land Management, Agriculture and Cooperative involving Agriterra
- Monitoring visit to TTCS for RFA and CERES Certification
